What is more exciting than seeing a bass smash your lure? Not much, not when a topwater bite is hot. It has been a summertime ritual for generations. Shallow water is where much of the action is, those places affected the most by weather, physical cover, and boat traffic.
Mechanics play a role as well, the moving parts of a lure that transmit sound. Water pushing surfaces too, such as a cupped face, creating pressure waves when retrieved.
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